Below is a link to my Ebook for Branded:
or look at it on Issuu!
You need to be able to prove to people that through branding something that you’ve done has fundamentally transformed a business. There are a lot of ways to persuade people, through proof, that better design means better business. Businesses need to be ready to invest in the signs, getting new menus, interior design, etc. The businesses need to be ready to implement the changes that the designers are creating for the business. Designers are the ones who are able to communicate to the business’s audience what the business’s purpose is and what the business is about. Consumers are willing to spend more money based on the reputation of a business. It is not about the size of the business but the quality and reputation.
-Debbie Millman
brandedthesis.wordpress.com 